I created the visual navigation for a trendy Japanese fashion retailer.
Background:While working at teamLab in Tokyo as a UI/UX designer, I was tasked with improving the navigation for CENO, a trendy Tokyo-based fast-fashion retailer that specializes in menswear for the 20s/30s crowd. CENO is the parent company of several popular brands, including Vanquish, Legenda, and #FR2. Their site was redesigned by teamLab, and they needed a way to visually spice up their navigation, especially given that they have so many products spanning 6 different product brands and 20 different categories, from jackets to pants to kimonos!
The site on a DESKTOP BROWSER. I ALSO CREATED THIS IMAGE (VIA PHOTOSHOP), WHICH WAS USED ON THE TEAM LAB OFFICIAL PORTFOLIO.
Process:There were a lot of categories (20!) and 6 different product brands across CENO’s entire website, which meant that they needed a navigation system that was easy to use, intuitive, and not at all cluttered, despite the vast number of products. My job was to work with the proposed solution (a two-part navigational menu that appears when the user hovers over the “Category” link. However, a text-based menu would not be enticing, given that CENO’s aesthetic is very graphic-heavy. My goal was to create a clever navigational placement of an image against the links that intrigued the user.
The images are cleverly and purposefully placed; they do not touch or interfere with the links themselves. Instead, they complement them. I edited all the navigational images through Photoshop, to make sure that their shape fit in nicely with the menu structure.