I built a site to promote inclusivity and prepare citizens for the new change in American government.
VISUAL AND INTERACTION DESIGNER
VISUAL AND INTERACTION DESIGNER
Background:In November 2016, when Donald Trump defied many projections to become the President-elect, the reaction was an uncharted one, as many were uncertain of the state of their civil rights, which ran the gamut from LGBT+ rights to reproductive rights to immigration.
The good news was that there were resources and support groups out there should one know where to look, but the bad news was that these weren't immediately translatable to actionable steps. To provide a personal illustration of mine, my aunt and uncle were in the process of attaining a green card. Not only were they worried about any changes to the immigration policy effective in 2017, but as Internet users whose first language wasn't English and as non-citizens only just getting familiar with American policy, they were caught between a rock and a hard place.
Final Product:My solution was a crowdsourced responsive mobile website called Politips, using Google Docs as a CMS/backend. Docs is simple to update, and the site would dynamically update as the backend document was being edited. Because policy changes can happen overnight, it is crucial to have an interface that requires little overhead and can be updated with the click of a key.
Users have the option to toggle between languages, as shown below:
Once a user selects their issues of interest, the site generates a list of actionable items, categorized by the issues selected. The list can be emailed, printed, or shared for the users’ safekeeping.
Mobile (User Flow)
Desktop (User Flow)
Insights:I wanted to create an informative product that was:
To promote reach, mobile penetration is key. For example, 89% of Hispanic immigrants access the Internet via a mobile device, with only 46% having a stable broadband connection at home. This required a solution that would be responsive for mobile and desktop, and one that would have an easy point of entry that did not necessarily require downloading and installing an app.
Seeing as immigration-centric content plays a starring role, I wanted to make sure the content was readable by immigrants, especially those whose native language was not English. Language switching was identified as a key function early on.
Tone is important. Since the results of the election in November 2016, people have fewer than three months to prepare for any changes in American policy. Structuring the content as a to-do list and setting an urgent tone through languages creates action ("Take these steps.").
Ultimately, representation matters. There's plenty of great information out there, from proactivesteps.info to ACLU, but the goal is to have all this information laid out into targeted actionable steps so the user does not have to duplicate research.
Ideally, a user flow for the site needed to be simple and intuitive, as users would be accessing the site through their mobile (and in lesser cases, desktop) browsers.
Information and text featured in these designs was not written by me. I sourced the information from Proactive Steps and tiny.cc/antioppression with credit.